DRTV & homeshopping

The largest buyer of TV media in Central and Eastern Europe

We broadcast 300 hours of commercial content daily on more than 360 national, regional and thematic TV channels and 2 owned 24/7 home shopping TV channels. We broadcast our own and third-party direct response TV commercials in different formats – infomercials, spots, classical prime time spots and homeshopping formats. With TV broadcast partners throughout Central & Eastern Europe, we can showcase products to over 317 million consumers.

The greatest brand awareness for our brands and products

Direct response television is our sales channel with the longest history and has played an important role in developing our unique omni-channel approach. DRTV together with Homeshopping creates the greatest brand awareness for our products and drives customers to our other channels. We know the proven formula how to adjust our product offers and adapt communication to specifics of the local market. Being a well-established player in the DRTV field, we have the right of first refusal on the products of the largest global DRTV product suppliers.

Strong in-house DRTV know-how

We specialize in in-house production and post-production, third party spot adaptation, localization, brand entertainment and product placement. Our team of specialists do in-house media research, planning, placement, analytics and optimization across channels. Sophisticated software and superior analytics enable us to track relevant data, react promptly and accommodate market needs. Daily contacts on operational level enable flexibility and maximizing potential of media deals. We work hard to use each of our TV minute to its full potential.

Our local DRTV teams in each of Studio Moderna markets together with marketing teams are responsible for localization of global contents, reflecting sales statistics, customer care, media analysis, price changes and other specifics from our local markets.

COVERAGE OF

360+

TV STATIONS IN 2016

240+

HOURS OF DRTV TIME DAILY

 

2

OWNED 24/7 HOMESHOPPING TV CHANNELS